For over a decade, Okanagan Lifestyle has been more than an apparel brand—it’s a movement. Founded on the belief that where we live shapes how we live, we are committed to celebrating the Okanagan spirit through intentional design, community-driven initiatives, and an unwavering passion for the outdoors.

Our Mission

We exist to inspire connection—to place, to people, and to possibility. Every product we create is a reflection of the adventures, abundant, and forward-thinking culture of the Okanagan. We champion a lifestyle that embraces nature, movement, and meaningful community engagement. 

Land Acknowledgement—

We acknowledge that Okanagan Lifestyle operates on the traditional, ancestral, and unceded territory of the Syilx Okanagan people. We are committed to ongoing learning, meaningful partnerships, and contributing to reconciliation through our work and community initiatives.

Our Values—

Community First – Our roots run deep in the Okanagan. Through partnerships with local businesses, charities, and grassroots initiatives, we continually reinvest in the place we call home.

Innovation + Quality – Every product is intentionally crafted with a focus on durability, sustainability, and timeless design that aligns with an active lifestyle.

Abundance Mindset – We believe in possibility, collaboration, and the power of a positive, growth-oriented approach to life and business.

Sustainability + Stewardship – As outdoor enthusiasts, we have a responsibility to protect the landscapes that inspire us. Our commitment to ethical production and environmental consciousness is woven into everything we do.

Movement + Adventure – The Okanagan is best experienced outside. We encourage a life of exploration, whether on trails, lakes, mountains, or in the everyday pursuit of passion and purpose.

We are more than curators, designers + decorators of apparel. We are community shapers, builders + celebrators of a life fully lived. Your support of our missions + gear means the world to our crew and family.

Meet Our Team

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